The Sandton Central Management District recently launched a campaign to encourage people back to the precinct. #WFHSandton (WorkFromHere) is a play on the Work From Home hashtag and highlights all the facilities and attractions that Sandton Central has to offer, specifically the 15-minute city concept.

SCMD created a microsite for their property owners to showcase and share info on office spaces that are available for lease or sale. They also hosted a media City Chase to allow the press to experience the precinct by foot and create content to build on their awareness campaign.

SCMD ran two radio campaigns on 94.7 and Hot FM offering prizes worth R50 000 to participants who tagged themselves in photographs at specified Sandton locations.